Glownet Delivers Cashless Fluidity at South Summit 2018
Attendees at this year’s South Summit conference in Madrid enjoy a cashless experience, thanks to clever collaboration by Glownet and its partners.
South Summit has become one of the leading events in the global tech scene, attracting an audience of 12,500 professionals from 70 markets, and provides a forum for some 3,500 tech start-ups to attract over $1.4bn in investments.
The team at South Summit were keen to ensure that their event delivered innovation at every level, and that’s why they chose Glownet to integrate a cashless economy for their attendees.
The solution was developed alongside event accreditation experts, Boomset. Through the clever application of NFC integration upon arrival, the registration process and access control platforms were seamlessly linked to Glownet’s cashless solution, allowing attendees to seamlessly check-in to the event and instantly access the micro-economy through RFID wristbands.
An online portal hosted on the South Summit website enabled guests to credit funds to their virtual accounts prior to arrival. Accounts were then associated to an RFID wristband at check-in, allowing them to complete cashless transactions on-site. Live top-ups via an online portal and on-site kiosks were also enabled, increasing spend further.
Commenting on the solution, Alejandro Colmenares, Event Production Manager said: “Whilst technology has such huge benefits in the event space, there are many moving parts to consider when producing an event on this scale…”
“Attendees don’t see the behind the scenes work, and it is essential that their experience is seamless and hassle-free, regardless of the number of providers and solutions being implemented.”
“Identifying and working with the right partners to deliver this is our number one priority, and that’s why we have carefully chosen our partners to help with this at South Summit.”
To find out more about Glownet, click here.
To find out more about our friends at Boomset, click here.
To find out more about our client, South Summit, click here.
Tom is Glownet’s Marketing Manager, based in London. He has 7+ years’ experience in marketing and events, ranging from the muddy fields of Somerset to the marble tiles of Wembley Stadium. He’s a lot younger than he looks.