· Cashless · 2 min read
Behind the Magic: How Tapaygo and Glownet Power Winter Wonderland Hyde Park
For the second year running, Tapaygo and Glownet are partnering to power the technology behind one of London’s most iconic festive experiences: Winter Wonderland Hyde Park, running from November 13th 2025 to January 1st 2026.
Together, they deliver a fully connected ecosystem that unifies Viva.com payments, See Tickets packages, cashless transactions, timed access, and real-time insights for organisers and vendors.
💳 POS Integrated with Viva.com
Across the venue, our POS terminals are seamlessly integrated with Viva.com for secure, real-time payment processing. Guests can pay any way they like: credit card, Apple Pay, or eTag Wallet, while operators enjoy instant reporting, faster service, and smooth reconciliation even during peak hours.
🎟️ See Tickets API Integration & eTag Wallets
Seeticket packages are transformed into wallets through seamless integration. Each order automatically generates an eTag Wallet, allowing guests to redeem ride credits, game tokens, ride passes, and timed attraction entries with a simple tap.
These wallets are governed by our built-in validity logic, ensuring precise redemption and smarter crowd management throughout the day. No paper tickets, no manual tracking, just seamless, digital control from purchase to play.
💰 Omnichannel Payments & Wallet Credits
All on-site transactions run through our omnichannel payment layer, connecting eTag Wallets, card, and mobile payments into one unified data environment. Guests can pre-purchase experience packages online or pay in person, while every sale, redemption, and payment remains connected in real time.
🛍️ Marketplace for Vendors & Organisers
To provide full transparency, Tapaygo implements Marketplace to give independent vendors and organisers live access to their data. Each operator can view sales, revenue share and settlements in real time, with revenues automatically directed to merchant accounts via the integrated Viva.com network.
This clarity ensures that every stakeholder, single-stall vendors to the main organiser, can track financial performance as it happens.
🚪 Timed Attractions & Crowd Management
Timed entries and validity-based access are managed automatically through our platform. Real-time validation at check-in helps balance capacity, maintaining a smooth guest experience and safe crowd flow during the busiest times.
🎅 RFID Magic in Santa Land
In Santa Land, RFID wristbands bring the “unlimited rides” experience to life. Families simply tap their wristband and go! No tokens, no tickets, just pure festive fun.
🤝 A Proven Partnership for Smarter Events
For the second consecutive year, Tapaygo and Glownets partnership powers payments infrastructure at Winter Wonderland Hyde Park, showcasing how scalable, API-driven event technology and trusted partnerships can streamline even the most complex live environments.
Together, they’re redefining festive operations. Turning data into delight and transactions into unforgettable experiences.
