· Cashless · 2 min read
Victory Off the Pitch: Cashless MA Powers Morocco’s AFCON Fan Zones with Glownet
Managing the electric atmosphere of the Africa Cup of Nations (AFCON) requires more than just passion. It requires world-class infrastructure. Cashless MA, leveraging Glownet’s robust technology, successfully spearheaded the cashless operations for two massive fan zones in Casablanca and Rabat.
Running for a full month (Dec 18 2025 – Jan 18 2026), these zones became the primary destination for fans, consistently drawing between 3,000 and 5,000 people to every single event.
The Power of the Partnership
By deploying Glownet’s specialized toolkit, Cashless MA delivered a seamless experience that balanced high-octane entertainment with rigorous operational control.
Premium Event Flow: With 12 major artists performing after matches, the system handled high-volume “burst” periods perfectly as fans transitioned from the game to the concert.
The “Supermarket” Success: A custom on-site supermarket thrived within the fan zone. The speed of RDIF made quick-stop shopping efficient, significantly boosting per-head spend.
Advanced Safety Features: To ensure compliance and safety, Cashless MA utilized Glownet’s Alcohol Ban toggle. This allowed real-time management of alcohol access, effectively preventing consumption by minors across both locations.
Revenue Optimization: Using an “on-site top-up only” model, organizers benefited from increased security and significant revenue from unspent credits remaining.
Results Driven by Data
Through Glownet’s comprehensive reporting and analytics, Cashless MA provided the organizers with total transparency. From tracking peak supermarket hours to monitoring artist-driven surges, every data point helped refine the operation in real-time.
This collaboration highlights Cashless MA as a leader in North African event tech, proving that even the most crowded fan zones can be safe, profitable, and effortless for the fan, vendors , and operators
