How to increase your event’s revenue overnight

Is your event still using tokens? Or even worse, cash? There are ways to remove the annoying problems caused by cash and tokens such as long queue lines and inefficient money handling. These tend to be the main pain points of the customer journey in this scenarios, deteriorating and even ruining the overall event experience. With Radio (R) Frequency (F) Identification (ID) technologies being implemented on a mass scale, from metro cards, passports to cell phones, there is no excuse your event should not be using RFID technologies. The following are the benefits that RFID cashless systems can offer to your events.

Benefits of RFID Cashless Systems

RFID cashless technologies have greatly increased the customer experience by making the average customer journey a smoother process. The typical customer who is interested in a festival will purchase their ticket online, get his ticket redeemed for a RFID wristband or card at the festival entrance. He/she will proceed to top-up his RFID wearable with cash or credit card and then proceed to purchase anything that they wish simply by tapping their RFID device with the reader at the bar or merchandising store. At the end of the festival, the customer can get a refund of any currency that was left unused in their RFID chip. That’s it. RFID technology is able to speed up transactions twice as fast as there is no need anymore of wasting time either getting the correct change out of the cashier or waiting for the POS system to receive wireless connection. Customers on average spend up to 15-40% more translating into a substantial increase in revenue for the festival. Lastly, another indirect benefit of RFID technologies for customers is the elimination of the risk of theft of wallets and cards making a better and safer experience.

RFID cashless systems bring transparency and accountability to businesses. All cash is handled in a single place eliminating the possibility of money being mishandled or stolen. One of the most powerful benefits RFID technologies bring to the cashless system are the tools given to event organizers to manage their inventory in real-time. Given that there is an active WiFi connection, and your RFID provider has the appropriate software, data obtained from the RFID chips can be instantly generated into real-time intelligent reports. These reports bring smart information to event organizers about which are the best selling products or which point of sale systems are the most efficient ones. With this information, organizers can make quick-decisions regarding stock management instantly and prepare better for the next few days of the event or the next year.  

These are few of the benefits RFID technologies bring to cashless systems. It is highly anticipated that in the future not only most events will implement RFID cashless systems in their events, but also new technologies will develop that will bring cashless systems to a new topic. With the current mass use of bio metric scanners of fingerprints from offices to mobile phones and the penetration of facial recognition software into mass markets, who knows what the future developments of this area will bring. Regardless, it can only be expected that futuristic cashless technologies will improve the live event industry and many of the others who opt to adopt this aspect into their business models.  

 

For more industry updates and related news, subscribe to our social media channels to receive updates. 

Do you think your business can benefit from RFID technologies? Email us and we will find a way to help you.

 

Sonar 2017: Welcome to the 3rd cashless edition.

Sonar and Glownet are partnering for the 3rd consecutive year to offer the audience the best experience. We always aim to give festival goers an amazing experience where they don’t have to think about queues, tokens or cash, but can instead focus on having an amazing time with friends and the best bands. Therefore we completely agree with Metro’s assessment:

Sonar Festival 2017: The line-up, the weather and Barcelona made this the perfect festival

Missed it this year? Hope to see you @ Sonar 2018!

Glownet beyond music festivals: partnering with TNW Conference & PayPal

Glownet once started as a provider of technology solutions for Music Festivals. Over the years we have proven that our platform, technology and solutions go far beyond music festivals. A great example is our partnership with The Next Web Conference and Paypal. Together we offer conference attendees a smooth cashless experience.

 

 

===> Below is a repost from: The Next Web

TNW Conference is teaming up with PayPal and Glownet to go cashless

It’s a convenient system for vendors: waiting times are slashed, payments are simplified, and you can make some residual profit on any tokens that don’t end up being spent. But it isn’t very fair for attendees, and it certainly isn’t very tech.

So this year we’ve decided to expand our longstanding partnership with PayPal, in order to spice up the payment process and make everyone’s lives easier. That’s right, TNW Conference is going completely cashless – but in order to still reap the efficiency benefits of the old token system, that doesn’t mean accepting card payments. Instead, we’re introducing RFID wristbands.

Intelligent Wristbands

We’ve teamed up with PayPal and Glownet to make this year’s conference wristbands a little bit more intelligent. Before you arrive, you’ll be able to add tokens to your wristband, in order to purchase food from our 25+ gourmet food truck vendors, and make the most of our bars and coffee stands. The wristbands will also be used for access control and to help you continue the conversation with startups and exhibitors after the event; simply by scanning your wristband to exchange contact information.

But perhaps most importantly, you won’t be going home with useless tokens in your pocket. If you opt to add tokens to your wrisrtbands using our convenient payments provider, PayPal, TNW will send you a refund for all unspent tokens purchased with PayPal after the event – straight to your PayPal account.

Refunds and instant top ups through PayPal

If you’re already a TNW Conference ticket holder, you can start adding tokens to your intelligent wristband from today – simply login to our order management portal. When you collect your wristband on day one, any tokens you’ve paid for in advance will be automatically loaded and ready to use at our awesome gourmet food trucks and bars across the festival terrain.

We’ve teamed up with PayPal to make this process as seamless as possible. Choosing them as your payments provider comes with the following perks:

  1. One Touch: Simply enter your details once to be able to top up with a single click, whenever you need more tokens. Thanks to PayPal’s One Touch feature, your device will be enabled to securely make payments through your PayPal account.
  2. Live Top up: If you’re running low on tokens during the conference, you’ll be able to add more straight from the TNW Conference app with a single click. While credit and debit cards are accepted at our physical kiosks across the conference terrain, PayPal is the only way to top up from your phone to your wristband during the event.
  3. Automated Refunds: TNW will reimburse you for your unused tokens purchased with PayPal within 3 days on your PayPal account. No extra surcharge.

Learn more about our cashless payment wristbands on our website!

thenextweb.com/insider/2017/05/11/tnw-conference-teaming-paypal-glownet-go-cashless

EB Live November issue : cashless payment special

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EB Live logo                                      wirecard-logo-color-300dpi

‘The rise of cashless festivals is inevitable’

Sometimes, the future’s anything but uncertain. For instance, Glownet dares to predict with certainty that cashless payment will be the new standard for festivals. And according to the international market leader for cashless payment solutions, the Netherlands is already ahead in adopting the new standard.

Imagine a city that would construct an ultra-modern metro network, where travelers could only pay with cash or tokens. “People would start questioning in what century they’re living in again”, says Glownet’s CEO Scott Witters.

The comparison clearly illustrates the point that we’re about to reach in the festival industry. Hitting 1 million activations earlier this year, across 166 events, Glownet is seeing an ever-increasing adoption of cashless, year by year. “People are already used to waving their smartphone or wireless bank card when they’re buying a coffee somewhere. And it won’t be long before paying with cash or tokens at a festival will be seen as hopelessly outdated.”
The most important benefit, as Scott points out, is that cashless payment improves the personal experience of festival visitors. Say goodbye to long queues to get a new stash of tokens or cash at the machines, experience quick and easy payments at the bar, never worry again about theft or loss of wallets and get an exact summary of all your payments afterwards. “In the end, people go to festivals to experience freedom. With Glownet, people can enter the terrain with nothing but their wristband; wallets can be left in the tent or locker. In case anyone loses the wristband, any lost credits can be easily refunded. And when guests are used to that experience, they will be very reluctant to go back to the old ways.”
Glownet is a UK based company delivering it´s first event in New-Zealand in 2012 and is now present in 23 countries worldwide, having its main hub in Europe. Global expansion is of course only possible due to some of the great partnerships Glownet has, such as Wirecard. The leading technology group supports companies based on its global payment gateway in accepting electronic payments from all sales channels.
With regard to acquiring via the Wirecard Bank, the group provides end-to-end infrastructure, including the requisite licenses for card and account products to companies worldwide. As an expert for cashless payment, Wirecard issues own payment instruments in the form of cards or mobile payment solutions.
Scott: Earlier this year we collaborated with Wirecard and have successfully delivered our first German event together. It´s great having a partner with such a mobile and global vision combined with innovative payment technology. The partnership was a natural fit to us.

In regards to the Netherlands – one of the leading countries in the movement towards cashless payment. “It’s no coincidence we’ve established our third office in Amsterdam. The Dutch festival industry is known as one of the most professional in the world. We can see a rise in demand for cashless payment everywhere, but again, Dutch festivals are ahead. Luckily, we’re getting more and more healthy competitors to meet this growing demand, but it requires quite some experience to master the art. After all, it’s not so much about the technology itself, but about the right way of applying it. How many top-up stations do you need and how many POS devices at each bar? Which data should you collect and how can you safeguard privacy? And let’s not forget all the different national laws your system must comply to, such as restricting the sales of alcohol for minors. In these matters, we’re still ahead, with more experience than all our competitors combined.”

The main threshold that still keeps festivals from switching to cashless payment, is that it requires complete confidence that the system will always work flawlessly. “Organizers must have enough faith in our system to put the full processing of all their transactions in our hands. So naturally, it must work flawlessly under every imaginable circumstance. Cashless payment can grant them up to 30 percent more turnover, but it could also ruin their business if payments won’t work because of system or network errors. Scott: “Therefore we’ve made the wristbands the most important element in our network, on which the whole system is built upwards. Even during network errors, the devices will always keep on working. And as soon as the network is available again, all credits ,payment and access data will upload to the cloud where we generate reports from. That’s how we live up to our most important philosophy: no matter what happens, technology must never interfere when someone wants to buy a beer.”

 

Sonar 2016 Opens for Cashless Fun with Glownet

There’s an amazing energy in the air here in Barcelona today! Music and all round creative legend Brian Eno opened the Sonar+D digital and creative tech event, to a packed room of enthusiasts and fans. Perhaps the best person to open such a brilliant event as Sonar, with it’s awe inspiring blend of technology, creativity and business. After all, as Mr Eno says himself ”..art is the most important thing we can do right now…” and we completely agree!

“Ticketing in the past was about purchases, now it’s about experiences… The continuing meaningful personalization of the mass experience.”

At Glownet we’re super excited to be the official cashless payment provider for Sonar, their first and proudest partner, building on last year’s implementation. With our wristbands the whole event will serve around 160,000 visitors over Sonar by Day and Sonar by Night venues across the city of Barcelona over the mammoth three day festival.

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With a hospitality team of hundreds, Sonar is using 700 of our NFC (Near Field Communication) enabled devices at its bars, cafes, food trucks and restaurants. With our devices, we will decrease former old cash queues by around 40-50%, with no delays nor cash being lost and moreover no loose change. We want everyone to have a completely hassle free time and that’s why we’re super excited about it, now Sonar 2016 is official open. What a brilliant three days and nights ahead!

We will also host an exciting panel talk at Sonar+D on Friday at 13:00, where will will brainstorm and discuss the exciting fan-centric opportunities in for innovative event experiences, ranging from cashless payments to VIP and even health, safety and event licensing itself, with the CEOs of Yumiwi and Stubhub, as well as our own Scott, our Glownet CEO as well. Please feel free to join us at the workshop, right in the middle of the incredible Sonar+D area. All delegates are most welcome!

 

Demo Workshop Friday 17 (12.30) 13:00 – 15.00

Sónar by Day Workshops (P4 – Level 0)

TOPIC: How RFID technology can improve the productivity of events and festivals

  • German Coppola, Yumiwi CEO
  • Estanis Martin de Nicolás, General Manager, StubHub International
  • Scott Witters, Glownet CEO, and
  • Moderator:  Hubert Grealish, brand marketing & tech.

It’s going to be a great week and we’re super excited about all the ideas and energy already here. We will be sharing pictures and stories from the event and talks so keep an eye on our Twitter feed too for more updates @GlownetHQ.

Key Differences Between RFID vs Barcodes

Here at Glownet, we truly value knowledge and truth. As two pillars of our core values, we strive to seek both knowledge and truth on a daily basis. Whenever we see the opportunity, we like to help others get informed and learn as well, and as subject matter experts in RFID, it’s especially important for us to help get the word out on this new technology.

One of our very own Business Development Managers, Izan Coomonte, recently read an article on Event Industry News, where there was some miscommunication regarding the differences and benefits of RFID vs Barcodes. The below post is his response to that article. We hope to be able to shed some light and clear up some miscommunications.

Reviewing the value of RFID vs Barcode technologies at your event

written by: Izan Coomonte

Following the debate about weighing up the opportunities of implementing RFID systems at events and music festivals, I recently read an article in one of the well known music industry portals Event Industry News that talked about the pros and cons of RFID and Barcode technologies where I found certain points that I disagree with.

As I believe there is a little bit of confusion between the differences and benefits of each of the technologies and that I find the subject really interesting for all major players in the industry, I want to give my personal opinion about this particular article named “RFID vs Barcodes” and follow the valuable debate about the usage of both technologies.

In order to clarify and simplify this post, I will give a brief overview about both technologies and then I will briefly go over the points mentioned in the article.

HIGH LEVEL OVERVIEW RFID VS BARCODES:

Barcodes 

  • Only read capability. Can’t write information to a barcode.
  • Low durability, easily damaged or removed. Can’t be read if dirty or under the sun.
  • Low security, easier to counterfeit or replicate.

RFID

  • More than just reading. Ability to read, write, modify, and update. Works 100% offline as the information can be stored in the RFID chip and be read by other device.
  • High durability, resistant to very harsh environments.
  • High security, difficult to replicate as data can be encrypted and password protected.

 

ADVANTAGES OF RFID VS BARCODE TECHNOLOGIES APPLIED TO EVENTS:

  • Barcodes can’t work offline, this means you can’t credit a barcode at point A and then spend at point B, you would need a really expensive network.
  • RFID can work 100% offline as the information can be stored in the RFID chip, this makes RFID systems robust and secure to be implemented in an event.
  • RFID systems require a slight higher investment but the ROI is guaranteed by obtaining an increased spend per customer, intelligent information that lead to make smarter decisions and new revenue streams with third parties such as sponsors.
  • RFID solutions aim to enhance customer experience by reducing queues and improve onsite security by disabling the possibility of buying alcohol if the customer is underage for example.
  • RFID systems only track or register those transactions when the user tap the chip to a electronic device, the RFID solutions used at events can’t track where users are in every moment and all the information is anonymous.
  • RFID solutions eliminate fraud and provide operational efficiency at bars as the two things that take most of the time when buying stuff are eliminated: giving change and internet connections with card machines.
  • RFID wristbands and cards can easily be branded with sponsors logos and add information about the festival.

Please feel free to share your opinion and keep the debate going about these two technologies used at events.

One weekend, 4 countries, 2 continents…

Growing pains aren’t always painful. We’re proud to say that this weekend, we are deploying four events in four different countries across two continents. It’s a Happy Halloween for us indeed!

Starting in order of time zones, we will be deploying our Instant Cashless solution at Day of the Dead Australia Warehouse Project, in Melbourne. Following the success of the Sydney edition 1 week ago, we will continue to offer a great experience down under at our second Australian delivery.

Detonate Festival in the UK is following suit in the cashless revolution, offering their 5,000+ customers the benefit of shorter queues, faster transaction processing at bars, and increased security with our instant cashless solution.

Brunch Electronik, in Barcelona has added a Halloween edition to their popular event and continue to enjoy the benefits of our Instant Cashless system as they’ve done with all their Brunch and Piknic events in 2015. Increased spend, faster transactions and full visibility and transparency into their operations.

Finally, after our successful deployment at Kappa Futur Festival this summer, the promoters from this event have decided to implement Instant Cashless to their 15,000+ festival, Movement, in Turin this Halloween.

Glownet’s cashless revolution continues to grow, and our team is getting stronger, leaner and more experienced!

Valhalla: A Bizarre Ride

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On December 20th 2014, we rolled out a fully cashless delivery at SFX’s closing event for the year, Valhalla: A Bizarre Ride. At our second event working with SFX and 25,000 attendees this year, we were challenged with the task of introducing the benefits of RFID into the Dutch market, which has long been dominated by the use of tokens.

We successfully delivered our gPASS solution for access control (as well as a check-in pilot) and our gPAY cashless solution to all 25,000 guests. With 52 top-up stations spread across 52 kassa units and 29 vendors and bars on site, we deployed 153 mobile devices to achieve a seamless cashless payment experience. We also had 2 customer service locations, which we’re happy to say remained quiet throughout the entire event.

Through the use of our RFID solutions, guests benefited from shorter queues, the elimination of theft, and post event refunds – a huge plus to guests who normally have to quickly spend their leftover tokens at the end of the night, or bite the bullet and lose money on unused tokens, as refunds are not given with the token currency system.

Aside from happier guests who found more time on their hands to enjoy the music they’d come to see, Valhalla organizers benefitted heavily from our live reporting tools. These live reports gave the promoter the ability to alert sponsors to top selling products and empowered bar managers to make real time decisions regarding stock levels. In addition full event performance reports were delivered a mere 48 hours post-event including total real money top-ups by kassa unit, total sales, full vendor sales summaries including top 10 products sold by hour, and outstanding customer balances.

Spotify Experience @ DCODE Festival

After the huge success of the Spotify Experience at Bilbao BBK Live, Spotify asked Glownet Screen-Shot-2014-11-05-at-11.13.22to propose a new engagement concept for DCODE Festival.

DCODE Festival is organised by Live Nation in Madrid and has one the most competitive line-ups in the Spanish music festival industry. Based on this fact, Glownet proposed that festival goers vote for their favourite artists through Check-In Stations located around the site by tapping their Spotify RFID wristband.

Every 90 minutes the results of the most popular artists will be posted in real time on the big screen located at the main stages with the goal of creating a more social music experience.

Stage view tickets, speakers and Spotify Premium accounts will be given as incentives to encourage participation.

 

Spotify Experience @ Bilbao BBK Live

Spotify is a very active brand in the music festival industry, and as a streaming partner for music festivals understands very well that there are multiple opportunities for further brand awareness and end-user acquisition.

Glownet proposed innovative RFID engagement experiences to Spotify to target festival-goers at Bilbao BBK Live, one of the biggest music festivals in Spain.

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The experiential marketing concepts Glownet delivered were:

  • Selfie stations positioned around the site so that customers could take instant selfies and apply Instagram-type filters. Simply by tapping their Spotify wristbands on a totem, customers were able to upload photos to their Facebook profile with an overlay of the sponsor.
  • Playlist Check-In totems located at the main stages giving the opportunity for registered customers to check-in while different artists were playing. Festival goers could share the playlist that their favourite artist was playing on Facebook by tapping their wristband to the Playlist Stations.
  • At the end of the festival customers received a customised playlist based on the artists they watched at the festival.
  • Samsung speakers, cameras, Spotify premium accounts were used as incentives depending on the levels of engagement achieved by their Facebook posts.

The objectives for this campaign were to register 3,000 users, generate 1 million impressions, 5,000 comments and likes, 1,000 playlists and photos. The results far exceeded these expectations:

  • 4.3 million impressions
  • 6,700 registered customers
  • 18,000 comments and likes
  • 3,100 Spotify playlists shared
  • 2,300 photos shared

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