Glownet beyond music festivals: partnering with TNW Conference & PayPal

Glownet once started as a provider of technology solutions for Music Festivals. Over the years we have proven that our platform, technology and solutions go far beyond music festivals. A great example is our partnership with The Next Web Conference and Paypal. Together we offer conference attendees a smooth cashless experience.



===> Below is a repost from: The Next Web

TNW Conference is teaming up with PayPal and Glownet to go cashless

It’s a convenient system for vendors: waiting times are slashed, payments are simplified, and you can make some residual profit on any tokens that don’t end up being spent. But it isn’t very fair for attendees, and it certainly isn’t very tech.

So this year we’ve decided to expand our longstanding partnership with PayPal, in order to spice up the payment process and make everyone’s lives easier. That’s right, TNW Conference is going completely cashless – but in order to still reap the efficiency benefits of the old token system, that doesn’t mean accepting card payments. Instead, we’re introducing RFID wristbands.

Intelligent Wristbands

We’ve teamed up with PayPal and Glownet to make this year’s conference wristbands a little bit more intelligent. Before you arrive, you’ll be able to add tokens to your wristband, in order to purchase food from our 25+ gourmet food truck vendors, and make the most of our bars and coffee stands. The wristbands will also be used for access control and to help you continue the conversation with startups and exhibitors after the event; simply by scanning your wristband to exchange contact information.

But perhaps most importantly, you won’t be going home with useless tokens in your pocket. If you opt to add tokens to your wrisrtbands using our convenient payments provider, PayPal, TNW will send you a refund for all unspent tokens purchased with PayPal after the event – straight to your PayPal account.

Refunds and instant top ups through PayPal

If you’re already a TNW Conference ticket holder, you can start adding tokens to your intelligent wristband from today – simply login to our order management portal. When you collect your wristband on day one, any tokens you’ve paid for in advance will be automatically loaded and ready to use at our awesome gourmet food trucks and bars across the festival terrain.

We’ve teamed up with PayPal to make this process as seamless as possible. Choosing them as your payments provider comes with the following perks:

  1. One Touch: Simply enter your details once to be able to top up with a single click, whenever you need more tokens. Thanks to PayPal’s One Touch feature, your device will be enabled to securely make payments through your PayPal account.
  2. Live Top up: If you’re running low on tokens during the conference, you’ll be able to add more straight from the TNW Conference app with a single click. While credit and debit cards are accepted at our physical kiosks across the conference terrain, PayPal is the only way to top up from your phone to your wristband during the event.
  3. Automated Refunds: TNW will reimburse you for your unused tokens purchased with PayPal within 3 days on your PayPal account. No extra surcharge.

Learn more about our cashless payment wristbands on our website!

Lollapalooza Argentina going Cashless with Glownet

Lollapalooza is without a doubt one of the highlights of Argentina’s festival season. The 2017 edition had an amazing line-up with more than a 100 great bands over 3 days. This year Lollapalooza partnered with Glownet. It is incredibly powerful to see so many people have the time of their lives. But why talk about it, when you can enjoy the pictures. Thanks for having us Lollapalooza!


=== EDIT: updated 05-08-2017

Check more pictures

WASLA 2017 in Dubai partnering with Glownet to give visitors the smoothest experience

Glownet is honoured to partner with Wasla “Arab Alternative Music Festival” in Dubai. Our team will bring its unique technology to Dubai to bring the festival-goers the smoothest experience possible. A hassle free experience to make sure visitors can spend every minute enjoying the amazing line-up


=== EDIT 06-02-2017 ===

Thanks for having us Wasla. Check the after-movie

EB Live November issue : cashless payment special


EB Live logo                                      wirecard-logo-color-300dpi

‘The rise of cashless festivals is inevitable’

Sometimes, the future’s anything but uncertain. For instance, Glownet dares to predict with certainty that cashless payment will be the new standard for festivals. And according to the international market leader for cashless payment solutions, the Netherlands is already ahead in adopting the new standard.

Imagine a city that would construct an ultra-modern metro network, where travelers could only pay with cash or tokens. “People would start questioning in what century they’re living in again”, says Glownet’s CEO Scott Witters.

The comparison clearly illustrates the point that we’re about to reach in the festival industry. Hitting 1 million activations earlier this year, across 166 events, Glownet is seeing an ever-increasing adoption of cashless, year by year. “People are already used to waving their smartphone or wireless bank card when they’re buying a coffee somewhere. And it won’t be long before paying with cash or tokens at a festival will be seen as hopelessly outdated.”
The most important benefit, as Scott points out, is that cashless payment improves the personal experience of festival visitors. Say goodbye to long queues to get a new stash of tokens or cash at the machines, experience quick and easy payments at the bar, never worry again about theft or loss of wallets and get an exact summary of all your payments afterwards. “In the end, people go to festivals to experience freedom. With Glownet, people can enter the terrain with nothing but their wristband; wallets can be left in the tent or locker. In case anyone loses the wristband, any lost credits can be easily refunded. And when guests are used to that experience, they will be very reluctant to go back to the old ways.”
Glownet is a UK based company delivering it´s first event in New-Zealand in 2012 and is now present in 23 countries worldwide, having its main hub in Europe. Global expansion is of course only possible due to some of the great partnerships Glownet has, such as Wirecard. The leading technology group supports companies based on its global payment gateway in accepting electronic payments from all sales channels.
With regard to acquiring via the Wirecard Bank, the group provides end-to-end infrastructure, including the requisite licenses for card and account products to companies worldwide. As an expert for cashless payment, Wirecard issues own payment instruments in the form of cards or mobile payment solutions.
Scott: Earlier this year we collaborated with Wirecard and have successfully delivered our first German event together. It´s great having a partner with such a mobile and global vision combined with innovative payment technology. The partnership was a natural fit to us.

In regards to the Netherlands – one of the leading countries in the movement towards cashless payment. “It’s no coincidence we’ve established our third office in Amsterdam. The Dutch festival industry is known as one of the most professional in the world. We can see a rise in demand for cashless payment everywhere, but again, Dutch festivals are ahead. Luckily, we’re getting more and more healthy competitors to meet this growing demand, but it requires quite some experience to master the art. After all, it’s not so much about the technology itself, but about the right way of applying it. How many top-up stations do you need and how many POS devices at each bar? Which data should you collect and how can you safeguard privacy? And let’s not forget all the different national laws your system must comply to, such as restricting the sales of alcohol for minors. In these matters, we’re still ahead, with more experience than all our competitors combined.”

The main threshold that still keeps festivals from switching to cashless payment, is that it requires complete confidence that the system will always work flawlessly. “Organizers must have enough faith in our system to put the full processing of all their transactions in our hands. So naturally, it must work flawlessly under every imaginable circumstance. Cashless payment can grant them up to 30 percent more turnover, but it could also ruin their business if payments won’t work because of system or network errors. Scott: “Therefore we’ve made the wristbands the most important element in our network, on which the whole system is built upwards. Even during network errors, the devices will always keep on working. And as soon as the network is available again, all credits ,payment and access data will upload to the cloud where we generate reports from. That’s how we live up to our most important philosophy: no matter what happens, technology must never interfere when someone wants to buy a beer.”


Glownet announces Partnership with Sonar


Glownet Cashless Payments Wins with Sónar & Sónar+D 2016

World Renowned Festival and Glownet Announce Four Year Cashless Payments Deal

  • 100% uptime success for second Sónar year running, halving queues and increasing average spend.
  • Over 1M cashless activations by Glownet overall to date – 168 global events in 23 countries with, digitizing on site payments and creating new brand usage and data sets.


Glownet HQ, Madrid, 22 September 2016Sónar, the festival dedicated to music, creativity and technology based in Barcelona and Glownet Cashless Payments systems, the foremost expert on events and RFID technology, today announces a four year agreement to deliver cashless services and offerings to all Sónar Barcelona festival events. These include Sónar by Day, Sónar by Night, as well as Sónar+D, the international congress for creativity, technology and business, running concurrently to Sónar by Day. This year at Sónar Barcelona, total visitors amounted to 115,000 attendees over the three days in two main locations around the city, showing the scale of the event.

The long-term agreement comes after two successful years using Glownet in both 2015 and 2016, with 100% uptime and positive experiences for the tens of thousands of Sónar festival goers.

Sónar is by default committed to celebrating new music, culture and innovation in technology, thus a clear choice to work with Glownet to deliver on our brand promise and enhance the festival experience for our attendees. With today’s news we’re appointing our first official cashless payments partner in Glownet.” said Ventura Barba, Executive Director at Advanced Music, the organizer of Sónar: Music, Creativity & Technology.

“Events used to be about sales, purchases, now it’s all about creating experiences. With Glownet, we’re committing to continually enhancing these meaningful – and increasingly personalized – mass experiences.”              – Ventura Barba, Executive Director, Sónar.


“We’re really honored to be the official cashless payment provider for such an amazing brand as Sónar, adding to the festival experience for over 115,000 at Sónar Barcelona this year, with 100% successful implementation. That’s a lot of happy Sónar customers, all served with our wristbands, right across the city of Barcelona over the full three festival days.” said Scott Witters, Glownet CEO.


“With Sónar’s many varied food and drink providers, we’re happy to deliver the benefits of cashless payments right across the entire festival. This makes it easier all round for guests to enjoy their time and for staff to serve more efficiently. It’s about creating that overall festival freedom without unnecessary or off-putting queues, cash handling, or tokens. Thus cashless is a no brainer for brands seeking to innovative on events and to learn from the data it creates.” added Witters.

With a hospitality team of hundreds, Sónar 2016 in Barcelona deployed 700 Glownet NFC (Near Field Communication) enabled devices at its bars, cafes, food trucks and restaurants. With these devices, normal cash queues are cut by around 40-50%, with no delays from change nor cash being handled. A hassle free experience for staff as much as festival goers.


Cashless – benefits beyond buying – Sónar+D workshop

With cashless technology still very much emerging, Glownet hosted a two-hour interactive panel workshop at the congress Sónar+D. This open workshop shared a deep dive panel and group session with German Coppola and Estanis Martin de Nicolás, the respective CEOs and General Managers of Yumiwi and Stubhub, themselves delivering on NFC and RFID for festival goers benefits as well as for brands building on the data created, from cashless payments to full VIP and even individuals’ health, safety and event licensing itself.

About Sónar


Sónar, the International Festival of Advanced Music and New Media Art takes place in Barcelona during three days every June. Established in 1994, Sónar is renowned for its unique format and musical program that showcases the latest trends in dance and electronica as well as those sounds pushing the limits of musical and artistic expression. With hundreds of artists, performers and DJ’s divided over two emblematic locations Sónar is a creative playground, fostering and encouraging new interactions between established artists, exciting newcomers and our open minded international audience.

Sonar 2016 Opens for Cashless Fun with Glownet

There’s an amazing energy in the air here in Barcelona today! Music and all round creative legend Brian Eno opened the Sonar+D digital and creative tech event, to a packed room of enthusiasts and fans. Perhaps the best person to open such a brilliant event as Sonar, with it’s awe inspiring blend of technology, creativity and business. After all, as Mr Eno says himself ” is the most important thing we can do right now…” and we completely agree!

“Ticketing in the past was about purchases, now it’s about experiences… The continuing meaningful personalization of the mass experience.”

At Glownet we’re super excited to be the official cashless payment provider for Sonar, their first and proudest partner, building on last year’s implementation. With our wristbands the whole event will serve around 160,000 visitors over Sonar by Day and Sonar by Night venues across the city of Barcelona over the mammoth three day festival.


With a hospitality team of hundreds, Sonar is using 700 of our NFC (Near Field Communication) enabled devices at its bars, cafes, food trucks and restaurants. With our devices, we will decrease former old cash queues by around 40-50%, with no delays nor cash being lost and moreover no loose change. We want everyone to have a completely hassle free time and that’s why we’re super excited about it, now Sonar 2016 is official open. What a brilliant three days and nights ahead!

We will also host an exciting panel talk at Sonar+D on Friday at 13:00, where will will brainstorm and discuss the exciting fan-centric opportunities in for innovative event experiences, ranging from cashless payments to VIP and even health, safety and event licensing itself, with the CEOs of Yumiwi and Stubhub, as well as our own Scott, our Glownet CEO as well. Please feel free to join us at the workshop, right in the middle of the incredible Sonar+D area. All delegates are most welcome!


Demo Workshop Friday 17 (12.30) 13:00 – 15.00

Sónar by Day Workshops (P4 – Level 0)

TOPIC: How RFID technology can improve the productivity of events and festivals

  • German Coppola, Yumiwi CEO
  • Estanis Martin de Nicolás, General Manager, StubHub International
  • Scott Witters, Glownet CEO, and
  • Moderator:  Hubert Grealish, brand marketing & tech.

It’s going to be a great week and we’re super excited about all the ideas and energy already here. We will be sharing pictures and stories from the event and talks so keep an eye on our Twitter feed too for more updates @GlownetHQ.

A Successful 2015 Wrap Up

When we say we’re a Global Events Solution, we have the proof to back it up, something most of our competitors can’t say. Taking a look back on 2015, gives us a good milestone to break for this new year, 2016. We’ve wrapped up the year with 85 fully cashless deliveries, in 16 different countries on 4 different continents, with a track record of 100% uptime. Not an easy feat, but definitely one that has given us a cutting edge in terms of experience.

As we continue to grow, one of our most important assets continues to be our experience, which enables us to be able to offer the most tailored solution to our clients along with peace of mind that their event is in the best hands. Working with some of the biggest events recognized globally has also given us a competitive advantage, where we have learned and continue to implement new and valuable features to our product.

“The implementation of cashless solutions, thanks to Glownet, and the RFID wristbands from ID&C, was undoubtedly one of the factors that have made Sónar Barcelona 2015 a great success.” says Ventura Barba, Executive Director of Advanced Music, organizers of Sónar. He added, “Glownet has great technology and excellent implementation in the field.”

From the Piknic and Brunch Electronik series, Co-Owner and Managing Director François Jozic says about our solution, “I like Glownet because it’s a mobile solution which is completely internet independent and gives us a lot of flexibility in our operations. The team is also very supportive during preparation before the event and also on site during the event resolving any possible issues with our team and also with our clients.”

Keep a lookout for a comprehensive list of our achievements…coming soon!

Glownet Brings its RFID Technology to the U.S.

Glownet brings its Revolutionary RFID Live Event Technology to the U.S. After Transforming 85+ Events to Fully Cashless Experiences

Victor Siegel named Managing Director, The Americas

Turnkey RFID Technology Focuses on Cashless Payments and Access Control, Increasing Event ROI, while Dramatically Eliminating Queues, Theft and Fraud and Increasing Customer Satisfaction

ASPEN, Colorado— February 8, 2016 Glownet, which has revolutionized the live event experience worldwide with its powerful radio frequency identification (RFID) technology and cashless applications, has announced its entrance to the Americas with the naming of Victor Siegel as its Managing Director and the opening of its Americas headquarters in Aspen, Colorado.

Since its launch in 2012, Glownet’s cashless system has been deployed at over 85 events with partners including Live Nation, SFX, Spotify, and Universal Music. These have included major events such as Sónar Barcelona, Hard Rock Rising, Barcelona Beach Festival, Standon Calling, DGTL Amsterdam & DGTL Barcelona, Kappa Festival in Torino, and Piknic Electronik in Barcelona, Lisbon, Melbourne and Dubai.

The addition of Siegel and the Americas launch brings a seasoned industry executive to expand its reach deeper into the global event market. Glownet’s proprietary system of cashless payments, access control, crew management, social media activations and customer insight solutions will improve the workflow and bottom line for major festivals and events across North and South America just as it has done for events in 17 countries in Europe, Asia and the Middle East.

Learn more about how Glownet works here.

“Glownet has delivered at large-scale events throughout the world over the last four years because we understand the needs and concerns of event promoters, and our proven technology improves the experience of their customers, artists, and sponsors while increasing revenue,” said Scott Witters, CEO of Glownet. “I’m thrilled to have Victor leading our expansion into the Americas – we have a lot in store for 2016.”

“As someone who’s been involved in the intersection of entertainment, technology and business for more than 20 years, I was blown away when I saw Glownet technology in action in Europe last year. The seamless technology developed and implemented to make events a fully cashless experience regardless of size or access to on-site connectivity solves real problems for promoters and sponsors alike,” said Victor Siegel, Managing Director, Americas for Glownet. “With more and more large-scale events of all types popping up in the U.S., Canada, and Latin America each year, I’m honored to be leading the team here and can’t wait for event organizers and attendees to experience this technology.”

Victor Siegel is a 25+ year media and entertainment executive with a successful track record developing markets for digital media and technology companies. Siegel has been CEO of five digital media start-ups, as well as holding senior executive positions in global media and marketing companies such as Lagardere, Universal TV Networks and WPP.

For more information, please visit, and see Glownet in action in this video. Victor Siegel and the global Glownet team will be at the Pollstar Live! Conference February 10-12 in San Francisco, CA.

About Glownet

Glownet provides contactless solutions for the live event industry and has developed the market-leading RFID platform for festivals, venues and promoters alike. Winner of the Event Technology Award, London Technology Week 2014, Glownet has flawlessly delivered its cashless solution and other applications at over 85 events worldwide. Created by Scott Witters, former Festival Director of the Rhythm and Vines festival in New Zealand, to solve the issues he saw around event production, Glownet deploys its proprietary technology, adapted specifically for live events, using RFID-enabled wristbands and hand-held mobile devices. It is simple to deploy for events of all size and scope. The technology combats ticket fraud, reduces queues, slashes transaction times, increases spend per head, cuts staffing costs and controls inventory. It also gives promoters transparency on vendor sales and provides profiling of customer purchasing behavior. Glownet is headquartered in London with offices in Madrid, Amsterdam, Dubai, Brisbane and the U.S.

Twitter: @glownethq

Facebook: glowneteventtechnology

YouTube: Glownet

Media Contacts for Glownet:

Laurie Jakobsen, Jaybird Communications —, 646.484.6764

Kyle Wall, Jaybird Communications –, 570-575-3405


Meet us at Eurosonic Noorderslag 2016

Glownet will be attending the ESNS 2016 conference this year in two ways:

Our CEO, Scott Witters will be on a panel, Access Control and Cashless Payments, on Friday, January 15th at Hampshire Hotel, P11 – Panel Room from 13:30 – 14:30. The panel will address how festivals and events combine cashless payment systems with fully integrated access control. Given that almost every festival and live event tries to adopt cashless payment systems to increase their income, our experts will discuss how to secure cashless payment systems on site in combination with dynamic ways to manage access control and social media RFID (Radio-Frequency Identification) technology by using wristbands, devices, cards, entrance portals, handheld readers etc.

Scott will also be hosting a pitch, Cashless: Past, Present, Future, at Hampshire Hotel, P3 – Pitch Room from 17:30 – 18:00 on Friday January 15th. As a former promoter, Scott was one of the early adopters and visionaries who implemented RFID for cashless payments starting with his own Festival, Rythm & Vines in New Zealand ten years ago. It’s been just over four years now that he founded Glownet, which has since serviced the global events industry across three continents and 14 countries. He’s appearing at Eurosonic to share his experience of building the best system around, one which truly addresses the needs of fellow promoters. He’ll be discussing what is available now, and what we can expect to see in the future. To get in touch with us at ESNS 2016, please email either Scott directly, or our Business Development Manager in Holland, Lisa Martin, at or


Key Differences Between RFID vs Barcodes

Here at Glownet, we truly value knowledge and truth. As two pillars of our core values, we strive to seek both knowledge and truth on a daily basis. Whenever we see the opportunity, we like to help others get informed and learn as well, and as subject matter experts in RFID, it’s especially important for us to help get the word out on this new technology.

One of our very own Business Development Managers, Izan Coomonte, recently read an article on Event Industry News, where there was some miscommunication regarding the differences and benefits of RFID vs Barcodes. The below post is his response to that article. We hope to be able to shed some light and clear up some miscommunications.

Reviewing the value of RFID vs Barcode technologies at your event

written by: Izan Coomonte

Following the debate about weighing up the opportunities of implementing RFID systems at events and music festivals, I recently read an article in one of the well known music industry portals Event Industry News that talked about the pros and cons of RFID and Barcode technologies where I found certain points that I disagree with.

As I believe there is a little bit of confusion between the differences and benefits of each of the technologies and that I find the subject really interesting for all major players in the industry, I want to give my personal opinion about this particular article named “RFID vs Barcodes” and follow the valuable debate about the usage of both technologies.

In order to clarify and simplify this post, I will give a brief overview about both technologies and then I will briefly go over the points mentioned in the article.



  • Only read capability. Can’t write information to a barcode.
  • Low durability, easily damaged or removed. Can’t be read if dirty or under the sun.
  • Low security, easier to counterfeit or replicate.


  • More than just reading. Ability to read, write, modify, and update. Works 100% offline as the information can be stored in the RFID chip and be read by other device.
  • High durability, resistant to very harsh environments.
  • High security, difficult to replicate as data can be encrypted and password protected.



  • Barcodes can’t work offline, this means you can’t credit a barcode at point A and then spend at point B, you would need a really expensive network.
  • RFID can work 100% offline as the information can be stored in the RFID chip, this makes RFID systems robust and secure to be implemented in an event.
  • RFID systems require a slight higher investment but the ROI is guaranteed by obtaining an increased spend per customer, intelligent information that lead to make smarter decisions and new revenue streams with third parties such as sponsors.
  • RFID solutions aim to enhance customer experience by reducing queues and improve onsite security by disabling the possibility of buying alcohol if the customer is underage for example.
  • RFID systems only track or register those transactions when the user tap the chip to a electronic device, the RFID solutions used at events can’t track where users are in every moment and all the information is anonymous.
  • RFID solutions eliminate fraud and provide operational efficiency at bars as the two things that take most of the time when buying stuff are eliminated: giving change and internet connections with card machines.
  • RFID wristbands and cards can easily be branded with sponsors logos and add information about the festival.

Please feel free to share your opinion and keep the debate going about these two technologies used at events.

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