Key Differences Between RFID vs Barcodes

Here at Glownet, we truly value knowledge and truth. As two pillars of our core values, we strive to seek both knowledge and truth on a daily basis. Whenever we see the opportunity, we like to help others get informed and learn as well, and as subject matter experts in RFID, it’s especially important for us to help get the word out on this new technology.

One of our very own Business Development Managers, Izan Coomonte, recently read an article on Event Industry News, where there was some miscommunication regarding the differences and benefits of RFID vs Barcodes. The below post is his response to that article. We hope to be able to shed some light and clear up some miscommunications.

Reviewing the value of RFID vs Barcode technologies at your event

written by: Izan Coomonte

Following the debate about weighing up the opportunities of implementing RFID systems at events and music festivals, I recently read an article in one of the well known music industry portals Event Industry News that talked about the pros and cons of RFID and Barcode technologies where I found certain points that I disagree with.

As I believe there is a little bit of confusion between the differences and benefits of each of the technologies and that I find the subject really interesting for all major players in the industry, I want to give my personal opinion about this particular article named “RFID vs Barcodes” and follow the valuable debate about the usage of both technologies.

In order to clarify and simplify this post, I will give a brief overview about both technologies and then I will briefly go over the points mentioned in the article.

HIGH LEVEL OVERVIEW RFID VS BARCODES:

Barcodes 

  • Only read capability. Can’t write information to a barcode.
  • Low durability, easily damaged or removed. Can’t be read if dirty or under the sun.
  • Low security, easier to counterfeit or replicate.

RFID

  • More than just reading. Ability to read, write, modify, and update. Works 100% offline as the information can be stored in the RFID chip and be read by other device.
  • High durability, resistant to very harsh environments.
  • High security, difficult to replicate as data can be encrypted and password protected.

 

ADVANTAGES OF RFID VS BARCODE TECHNOLOGIES APPLIED TO EVENTS:

  • Barcodes can’t work offline, this means you can’t credit a barcode at point A and then spend at point B, you would need a really expensive network.
  • RFID can work 100% offline as the information can be stored in the RFID chip, this makes RFID systems robust and secure to be implemented in an event.
  • RFID systems require a slight higher investment but the ROI is guaranteed by obtaining an increased spend per customer, intelligent information that lead to make smarter decisions and new revenue streams with third parties such as sponsors.
  • RFID solutions aim to enhance customer experience by reducing queues and improve onsite security by disabling the possibility of buying alcohol if the customer is underage for example.
  • RFID systems only track or register those transactions when the user tap the chip to a electronic device, the RFID solutions used at events can’t track where users are in every moment and all the information is anonymous.
  • RFID solutions eliminate fraud and provide operational efficiency at bars as the two things that take most of the time when buying stuff are eliminated: giving change and internet connections with card machines.
  • RFID wristbands and cards can easily be branded with sponsors logos and add information about the festival.

Please feel free to share your opinion and keep the debate going about these two technologies used at events.

One weekend, 4 countries, 2 continents…

Growing pains aren’t always painful. We’re proud to say that this weekend, we are deploying four events in four different countries across two continents. It’s a Happy Halloween for us indeed!

Starting in order of time zones, we will be deploying our Instant Cashless solution at Day of the Dead Australia Warehouse Project, in Melbourne. Following the success of the Sydney edition 1 week ago, we will continue to offer a great experience down under at our second Australian delivery.

Detonate Festival in the UK is following suit in the cashless revolution, offering their 5,000+ customers the benefit of shorter queues, faster transaction processing at bars, and increased security with our instant cashless solution.

Brunch Electronik, in Barcelona has added a Halloween edition to their popular event and continue to enjoy the benefits of our Instant Cashless system as they’ve done with all their Brunch and Piknic events in 2015. Increased spend, faster transactions and full visibility and transparency into their operations.

Finally, after our successful deployment at Kappa Futur Festival this summer, the promoters from this event have decided to implement Instant Cashless to their 15,000+ festival, Movement, in Turin this Halloween.

Glownet’s cashless revolution continues to grow, and our team is getting stronger, leaner and more experienced!

Announcing Glownet and Yumiwi Partnership

Glownet Yumiwi

This fall, Glownet and Yumiwi, two Event technology start-ups, announce their global partnership, offering a complete suite of RFID technology solutions to the live event industry that is revolutionising the market.

Both tech companies, born from on the ground experience and based in Europe, have completely integrated their solutions and joined forces to fully enhance promoters, brands and festivalgoers experiences.

Glownet is one of the leading RFID service providers to the live events industry, principally focusing on music festivals. The business provides promoters with check-in/accreditation and access control, cashless payments and staffing and security solutions using the latest RFID technology, delivered over an Android-based platform. In just two years Glownet has gained significant traction by deploying its solutions to 70+ music festivals in 13 different countries, boasting a hugely successful 100% cashless delivery to all 60,000 attendees at Sónar Festival in Barcelona this past June.

Yumiwi has revolutionised the way brands and attendees interact with each other at a festival and successfully activated 100+ events with some of the biggest brands in the industry. Yumiwi has begun to export their solutions to other countries in Europe, Latin America and making the jump to Silicon Valley. Their Award Winning Real Time Dashboard gives brands the ability to understand the attendees behaviour with their brand, giving brands powerful key data points, analysing their KPI’s and measuring a real ROI at their event. The system allows festivalgoers to document and amplify their experiences through their social media channels, providing a value exchange between brands and users that can be measured through the use of Warm Data. Yumiwi has delivered more than 85 million brand impressions, which have generated more than 500,000 interactions with a 75% social media opt-in rate.

Along with a strong relationship, they’ve gained solid traction together and shared successes. Most notably, both companies offered immense amplification results to the world’s biggest music streaming service, Spotify. The RFID technology proposal to amplify the user experience took place at Bilbao BBK Live, one of the largest music festivals in Spain. Glownet and Yumiwi proposed the idea and creative concept, working hand-in-hand with Spotify to develop the initiative. Branded the Spotify Experience, it offered new engagement avenues to the target audience at the event, which attracted more than 45,000 unique visitors per day.

As a result of this impressive outcome and a mutual respect for a shared vision, Glownet and Yumiwi will work collectively to offer the most tangible, easy-to-use and seamless solutions to live events around the globe.

The solution suites will include:

  • 15-40% increase in spend per customer
  • Faster Transactions
  • Reduced Processing Times
  • Increased Efficiency in Operations
  • Elimination of Theft
  • Real-Time Reporting
  • Social Media Engagement
  • ROI and KPI Tracking
  • Lead Collection and Management
  • Attendee Behaviour
  • Brand Amplification

For further information please contact sales@glownet.com or sales@yumiwi.com

GMF 2015 Partners with Glownet

Glownet is happy to announce that we will be partnering with Gibraltar Music Festival to offer our fully cashless solution as our 36th event for the 2015 season. Graduating from last year’s token currency, GMF will be implementing our cutting edge cashless system at their two day festival with an estimated 15,000 festival-goers per day.

GMF will benefit by faster transaction times, increased security due to the reduction of cash on site, and a live reporting suite, which will enable them to make quick decisions on the fly such as real time drink promotions. Our robust post event reporting tool will allow the festival to make smart decisions for future events and increase efficiencies across the entire festival by being able to clearly see and analyze data which archaic token systems cannot offer.

Our network independent cashless solution will not only benefit the festival organizers, but will also grant festival-goers the opportunity to fully enjoy the main thing they come for; the music. By “wearing a wallet” on a wrist, personal security is increased, thus giving festival-goers peace of mind to let loose and enjoy themselves. Our solution has also proven to decrease queues which allows a guest to quickly visit any bar or vendor, as often as they’d like without the headache of waiting in long lines and missing out on the great music that will be lined up at GMF.

We can’t wait to roll out at GMF, which we’re happy to announce will be the 12th country in which we’ve deployed our solution. September 5th and 6th can’t come soon enough! We’re sure this will be another exciting partnership and great delivery.GMF Photo

Sónar is Going Cashless

Glownet will be partnering with Sónar on 18 to 20 June in Barcelona to provide their festival-goers with a completely cashless festival made possible by our RFID technology.

Since its induction in 1994, Sónar has been on the cutting edge of both music and technology. This is why we’re excited that they’ve trusted Glownet to provide cashless RFID solutions and take their festival experience to new heights. We will be partnering with them at both the day and night events.

Our cashless RFID system offers an array of benefits to the festival and festival-goers. Festival-goers will benefit from reduced queues, faster service across all bars and vendors, and peace of mind by being able to wear and safely keep track of their wallets. The festival will experience a higher level of security by cutting down on cash points and concentrating them at centralised top-up stations where guests can add credit to their wristbands. Since Glownet will be servicing the entire festival, festival-goers will be able to use any credit topped-up during the day at the night portion as well. At the end of the event, Glownet enables promotors to provide festival-goers with refunds for any remaining credits, an offering which is lacking in other festival currencies like tickets and tokens.

We are thrilled to contribute our solutions to Sónar’s long-standing record of innovation, as it continues to blaze ahead of the music festival industry.

SonarVillage_ArielMartini_Sonar2014_2 (1)

Glownet Leads Cashless Revolution in Spanish Festivals

Industria Musical, a publication dedicated to covering the Spanish music business, has named 2015 the year of cashless RFID in Spanish festivals. We’ve always known that cashless is the future for festivals, and the number of major Spanish music festivals, such as Sónar and Barcelona Beach festival, among other big names, adopting our RFID technology continues to attest to this. It’s a revolution which we’re thrilled to be a part of!
 
The technology has been on the industry radar for a few years now, and despite some trial and error in the industry, it is definitely here to stay as it steadily improves the festival-goer’s experience. With shorter queue times, increased peace-of-mind, and a proven rise in customer spending – it’s no wonder that festivals are choosing to go cashless.
 
“We always insist that promoters come see our technology in action so they can see that it operates perfectly. Glownet has designed its solutions to be completely independent of the internet and electricity in order to ensure they function properly 100% of the time,” says Izan Coomonte, Glownet’s Spanish Business Development Manager.
 
The article mentions one key aspect of Glownet’s success; our expertise. We truly believe success comes from experience in implementation, something we’re very proud to say we have a lot of. With a busy festival season in full swing, we’re eager to continue the uphill battle of helping people understand this technology and not fear the concept of positive change.

Paradise City Belgium

Moving into Belgium this summer, we’re pleased to announce that Paradise City has put their confidence and trust in Glownet’s system for the first installment of their festival on July 4th and 5th 2015. It will be held on the grounds of an old castle, and is sure to be an amazing event. At Glownet, we’re all about making people’s lives easier and more enjoyable, from the festival organizers to the guests themselves. We will be rolling out our full solution powered by RFID technology to facilitate an express check-in, quick and easy top-ups at any point throughout the festival, reduced queues at all bars and vendors by speeding up transaction times, and the ability for customers to redeem refunds.

Paradise City copy

Forging new partnerships – Live Nation Spain

 

 

Live Nation Spain has jumped on board to offer their customers an amazing cashless experience by implementing our RFID Access Control and Cashless Payment Solutions. We will be joining them at Barcelona Beach Festival on July 18th as well as the first edition of Hard Rock Rising on July 24th and 25th right on the beach!

These pioneer events in Spain will be implementing a fully cashless solution to their. From the moment a guest arrives on site, they’ll instantly see the convenience of our system starting with our Express Check-in solution. By providing each guest with their own RFID wristband, the festival will be able to offer their customers the comfort and peace of mind of not having to keep track of their wallets. It will also enable bars and vendors to operate more efficiently and quickly with our easy to use Point of Sale System. This will thereby provide a more enjoyable experience to customers who will find a dramatic    decrease in queues and will be able to more fully enjoy the festival and great music.

We’re excited for this partnership and can’t wait for these events this summer!

BBBF LogoHRR

 

 

 

 

 

Kicking off 2015: Fully cashless delivery in Barcelona

We’re partnering up with Brunch Electronik, little brother to Piknic Electronik, in Barcelona for a fully cashless delivery at their 6 events. These unique events held on 2 Sundays per month from March until May are family friendly, with activities for kids and live electronic music for everyone to enjoy.

We’ll be implementing our gPASS and gPAY solutions to enable express check-in and cashless payments at bars and vendors. By using RFID wristbands, guests will save time at the entrance with shorter queues and will be able to quickly purchase their drinks and food and get back to enjoying the festival!

The event sold out last year, and we’re hoping for the same this time around. Post event, we’ll update how it all unfolded. This is an exciting way to kick off the 2015 festival season!

 

Brunch Twitter Pic

Glownet’s next 100% cashless delivery in the Netherlands: DGTL festival 2015

We’re excited to announce that our next completely cashless delivery in the Netherlands will be at DGTL Festival in Amsterdam at the NDSM Docklands on April 4th & 5th. This event is expected to hold 25,000 guests who will benefit from online top ups before the event, shorter queues, a safe way to track their credit and spending, and free refunds after the festival! It’s fast, easy, and secure. Check out this video for a quick explanation of how it works.

 

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