EB Live November issue : cashless payment special


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‘The rise of cashless festivals is inevitable’

Sometimes, the future’s anything but uncertain. For instance, Glownet dares to predict with certainty that cashless payment will be the new standard for festivals. And according to the international market leader for cashless payment solutions, the Netherlands is already ahead in adopting the new standard.

Imagine a city that would construct an ultra-modern metro network, where travelers could only pay with cash or tokens. “People would start questioning in what century they’re living in again”, says Glownet’s CEO Scott Witters.

The comparison clearly illustrates the point that we’re about to reach in the festival industry. Hitting 1 million activations earlier this year, across 166 events, Glownet is seeing an ever-increasing adoption of cashless, year by year. “People are already used to waving their smartphone or wireless bank card when they’re buying a coffee somewhere. And it won’t be long before paying with cash or tokens at a festival will be seen as hopelessly outdated.”
The most important benefit, as Scott points out, is that cashless payment improves the personal experience of festival visitors. Say goodbye to long queues to get a new stash of tokens or cash at the machines, experience quick and easy payments at the bar, never worry again about theft or loss of wallets and get an exact summary of all your payments afterwards. “In the end, people go to festivals to experience freedom. With Glownet, people can enter the terrain with nothing but their wristband; wallets can be left in the tent or locker. In case anyone loses the wristband, any lost credits can be easily refunded. And when guests are used to that experience, they will be very reluctant to go back to the old ways.”
Glownet is a UK based company delivering it´s first event in New-Zealand in 2012 and is now present in 23 countries worldwide, having its main hub in Europe. Global expansion is of course only possible due to some of the great partnerships Glownet has, such as Wirecard. The leading technology group supports companies based on its global payment gateway in accepting electronic payments from all sales channels.
With regard to acquiring via the Wirecard Bank, the group provides end-to-end infrastructure, including the requisite licenses for card and account products to companies worldwide. As an expert for cashless payment, Wirecard issues own payment instruments in the form of cards or mobile payment solutions.
Scott: Earlier this year we collaborated with Wirecard and have successfully delivered our first German event together. It´s great having a partner with such a mobile and global vision combined with innovative payment technology. The partnership was a natural fit to us.

In regards to the Netherlands – one of the leading countries in the movement towards cashless payment. “It’s no coincidence we’ve established our third office in Amsterdam. The Dutch festival industry is known as one of the most professional in the world. We can see a rise in demand for cashless payment everywhere, but again, Dutch festivals are ahead. Luckily, we’re getting more and more healthy competitors to meet this growing demand, but it requires quite some experience to master the art. After all, it’s not so much about the technology itself, but about the right way of applying it. How many top-up stations do you need and how many POS devices at each bar? Which data should you collect and how can you safeguard privacy? And let’s not forget all the different national laws your system must comply to, such as restricting the sales of alcohol for minors. In these matters, we’re still ahead, with more experience than all our competitors combined.”

The main threshold that still keeps festivals from switching to cashless payment, is that it requires complete confidence that the system will always work flawlessly. “Organizers must have enough faith in our system to put the full processing of all their transactions in our hands. So naturally, it must work flawlessly under every imaginable circumstance. Cashless payment can grant them up to 30 percent more turnover, but it could also ruin their business if payments won’t work because of system or network errors. Scott: “Therefore we’ve made the wristbands the most important element in our network, on which the whole system is built upwards. Even during network errors, the devices will always keep on working. And as soon as the network is available again, all credits ,payment and access data will upload to the cloud where we generate reports from. That’s how we live up to our most important philosophy: no matter what happens, technology must never interfere when someone wants to buy a beer.”


Sonar 2016 Opens for Cashless Fun with Glownet

There’s an amazing energy in the air here in Barcelona today! Music and all round creative legend Brian Eno opened the Sonar+D digital and creative tech event, to a packed room of enthusiasts and fans. Perhaps the best person to open such a brilliant event as Sonar, with it’s awe inspiring blend of technology, creativity and business. After all, as Mr Eno says himself ”..art is the most important thing we can do right now…” and we completely agree!

“Ticketing in the past was about purchases, now it’s about experiences… The continuing meaningful personalization of the mass experience.”

At Glownet we’re super excited to be the official cashless payment provider for Sonar, their first and proudest partner, building on last year’s implementation. With our wristbands the whole event will serve around 160,000 visitors over Sonar by Day and Sonar by Night venues across the city of Barcelona over the mammoth three day festival.


With a hospitality team of hundreds, Sonar is using 700 of our NFC (Near Field Communication) enabled devices at its bars, cafes, food trucks and restaurants. With our devices, we will decrease former old cash queues by around 40-50%, with no delays nor cash being lost and moreover no loose change. We want everyone to have a completely hassle free time and that’s why we’re super excited about it, now Sonar 2016 is official open. What a brilliant three days and nights ahead!

We will also host an exciting panel talk at Sonar+D on Friday at 13:00, where will will brainstorm and discuss the exciting fan-centric opportunities in for innovative event experiences, ranging from cashless payments to VIP and even health, safety and event licensing itself, with the CEOs of Yumiwi and Stubhub, as well as our own Scott, our Glownet CEO as well. Please feel free to join us at the workshop, right in the middle of the incredible Sonar+D area. All delegates are most welcome!


Demo Workshop Friday 17 (12.30) 13:00 – 15.00

Sónar by Day Workshops (P4 – Level 0)

TOPIC: How RFID technology can improve the productivity of events and festivals

  • German Coppola, Yumiwi CEO
  • Estanis Martin de Nicolás, General Manager, StubHub International
  • Scott Witters, Glownet CEO, and
  • Moderator:  Hubert Grealish, brand marketing & tech.

It’s going to be a great week and we’re super excited about all the ideas and energy already here. We will be sharing pictures and stories from the event and talks so keep an eye on our Twitter feed too for more updates @GlownetHQ.

A Successful 2015 Wrap Up

When we say we’re a Global Events Solution, we have the proof to back it up, something most of our competitors can’t say. Taking a look back on 2015, gives us a good milestone to break for this new year, 2016. We’ve wrapped up the year with 85 fully cashless deliveries, in 16 different countries on 4 different continents, with a track record of 100% uptime. Not an easy feat, but definitely one that has given us a cutting edge in terms of experience.

As we continue to grow, one of our most important assets continues to be our experience, which enables us to be able to offer the most tailored solution to our clients along with peace of mind that their event is in the best hands. Working with some of the biggest events recognized globally has also given us a competitive advantage, where we have learned and continue to implement new and valuable features to our product.

“The implementation of cashless solutions, thanks to Glownet, and the RFID wristbands from ID&C, was undoubtedly one of the factors that have made Sónar Barcelona 2015 a great success.” says Ventura Barba, Executive Director of Advanced Music, organizers of Sónar. He added, “Glownet has great technology and excellent implementation in the field.”

From the Piknic and Brunch Electronik series, Co-Owner and Managing Director François Jozic says about our solution, “I like Glownet because it’s a mobile solution which is completely internet independent and gives us a lot of flexibility in our operations. The team is also very supportive during preparation before the event and also on site during the event resolving any possible issues with our team and also with our clients.”

Keep a lookout for a comprehensive list of our achievements…coming soon!

Glownet Brings its RFID Technology to the U.S.

Glownet brings its Revolutionary RFID Live Event Technology to the U.S. After Transforming 85+ Events to Fully Cashless Experiences

Victor Siegel named Managing Director, The Americas

Turnkey RFID Technology Focuses on Cashless Payments and Access Control, Increasing Event ROI, while Dramatically Eliminating Queues, Theft and Fraud and Increasing Customer Satisfaction

ASPEN, Colorado— February 8, 2016 Glownet, which has revolutionized the live event experience worldwide with its powerful radio frequency identification (RFID) technology and cashless applications, has announced its entrance to the Americas with the naming of Victor Siegel as its Managing Director and the opening of its Americas headquarters in Aspen, Colorado.

Since its launch in 2012, Glownet’s cashless system has been deployed at over 85 events with partners including Live Nation, SFX, Spotify, and Universal Music. These have included major events such as Sónar Barcelona, Hard Rock Rising, Barcelona Beach Festival, Standon Calling, DGTL Amsterdam & DGTL Barcelona, Kappa Festival in Torino, and Piknic Electronik in Barcelona, Lisbon, Melbourne and Dubai.

The addition of Siegel and the Americas launch brings a seasoned industry executive to expand its reach deeper into the global event market. Glownet’s proprietary system of cashless payments, access control, crew management, social media activations and customer insight solutions will improve the workflow and bottom line for major festivals and events across North and South America just as it has done for events in 17 countries in Europe, Asia and the Middle East.

Learn more about how Glownet works here.

“Glownet has delivered at large-scale events throughout the world over the last four years because we understand the needs and concerns of event promoters, and our proven technology improves the experience of their customers, artists, and sponsors while increasing revenue,” said Scott Witters, CEO of Glownet. “I’m thrilled to have Victor leading our expansion into the Americas – we have a lot in store for 2016.”

“As someone who’s been involved in the intersection of entertainment, technology and business for more than 20 years, I was blown away when I saw Glownet technology in action in Europe last year. The seamless technology developed and implemented to make events a fully cashless experience regardless of size or access to on-site connectivity solves real problems for promoters and sponsors alike,” said Victor Siegel, Managing Director, Americas for Glownet. “With more and more large-scale events of all types popping up in the U.S., Canada, and Latin America each year, I’m honored to be leading the team here and can’t wait for event organizers and attendees to experience this technology.”

Victor Siegel is a 25+ year media and entertainment executive with a successful track record developing markets for digital media and technology companies. Siegel has been CEO of five digital media start-ups, as well as holding senior executive positions in global media and marketing companies such as Lagardere, Universal TV Networks and WPP.

For more information, please visit http://www.glownet.com, and see Glownet in action in this video. Victor Siegel and the global Glownet team will be at the Pollstar Live! Conference February 10-12 in San Francisco, CA.

About Glownet

Glownet provides contactless solutions for the live event industry and has developed the market-leading RFID platform for festivals, venues and promoters alike. Winner of the Event Technology Award, London Technology Week 2014, Glownet has flawlessly delivered its cashless solution and other applications at over 85 events worldwide. Created by Scott Witters, former Festival Director of the Rhythm and Vines festival in New Zealand, to solve the issues he saw around event production, Glownet deploys its proprietary technology, adapted specifically for live events, using RFID-enabled wristbands and hand-held mobile devices. It is simple to deploy for events of all size and scope. The technology combats ticket fraud, reduces queues, slashes transaction times, increases spend per head, cuts staffing costs and controls inventory. It also gives promoters transparency on vendor sales and provides profiling of customer purchasing behavior. Glownet is headquartered in London with offices in Madrid, Amsterdam, Dubai, Brisbane and the U.S.

Twitter: @glownethq

Facebook: glowneteventtechnology

YouTube: Glownet

Media Contacts for Glownet:

Laurie Jakobsen, Jaybird Communications — laurie@jaybirdcom.com, 646.484.6764

Kyle Wall, Jaybird Communications – kyle@jaybirdcom.com, 570-575-3405


Meet us at Eurosonic Noorderslag 2016

Glownet will be attending the ESNS 2016 conference this year in two ways:

Our CEO, Scott Witters will be on a panel, Access Control and Cashless Payments, on Friday, January 15th at Hampshire Hotel, P11 – Panel Room from 13:30 – 14:30. The panel will address how festivals and events combine cashless payment systems with fully integrated access control. Given that almost every festival and live event tries to adopt cashless payment systems to increase their income, our experts will discuss how to secure cashless payment systems on site in combination with dynamic ways to manage access control and social media RFID (Radio-Frequency Identification) technology by using wristbands, devices, cards, entrance portals, handheld readers etc.

Scott will also be hosting a pitch, Cashless: Past, Present, Future, at Hampshire Hotel, P3 – Pitch Room from 17:30 – 18:00 on Friday January 15th. As a former promoter, Scott was one of the early adopters and visionaries who implemented RFID for cashless payments starting with his own Festival, Rythm & Vines in New Zealand ten years ago. It’s been just over four years now that he founded Glownet, which has since serviced the global events industry across three continents and 14 countries. He’s appearing at Eurosonic to share his experience of building the best system around, one which truly addresses the needs of fellow promoters. He’ll be discussing what is available now, and what we can expect to see in the future. To get in touch with us at ESNS 2016, please email either Scott directly, or our Business Development Manager in Holland, Lisa Martin, at scott@glownet.com or lisa@glownet.com.


Key Differences Between RFID vs Barcodes

Here at Glownet, we truly value knowledge and truth. As two pillars of our core values, we strive to seek both knowledge and truth on a daily basis. Whenever we see the opportunity, we like to help others get informed and learn as well, and as subject matter experts in RFID, it’s especially important for us to help get the word out on this new technology.

One of our very own Business Development Managers, Izan Coomonte, recently read an article (referenced in the post) on Event Industry News, where there was some miscommunication regarding the differences and benefits of RFID vs Barcodes. The below post is his response to that article. We hope to be able to shed some light and clear up some miscommunications.

Reviewing the value of RFID vs Barcode technologies at your event

written by: Izan Coomonte

Following the debate about weighting up the opportunities of implementing RFID systems at events and music festivals, I recently read an article in one of the well known music industry portals Event Industry News that talked about the pros and cons of RFID and Barcode technologies where I found certain points that I disagree with.

As I believe there is a little bit of confusion between the differences and benefits of each of the technologies and that I find the subject really interesting for all major players in the industry, I want to give my personal opinion about this particular article named “RFID vs Barcodes” and follow the valuable debate about the usage of both technologies.

In order to clarify and simplify this post, I will give a brief overview about both technologies and then I will briefly go over the points mentioned in the article.



  • Only read capability. Can’t write information to a barcode.
  • Low durability, easily damaged or removed. Can’t be read if dirty or under the sun.
  • Low security, easier to counterfeit or replicate.


  • More than just reading. Ability to read, write, modify, and update. Works 100% offline as the information can be stored in the RFID chip and be read by other device.
  • High durability, resistant to very harsh environments.
  • High security, difficult to replicate as data can be encrypted and password protected.



  • Barcodes can’t work offline, this means you can’t credit a barcode at point A and then spend at point B, you would need a really expensive network.
  • RFID can work 100% offline as the information can be stored in the RFID chip, this makes RFID systems robust and secure to be implemented in an event.
  • RFID systems require a slight higher investment but the ROI is guaranteed by obtaining an increased spend per customer, intelligent information that lead to make smarter decisions and new revenue streams with third parties such as sponsors.
  • RFID solutions aim to enhance customer experience by reducing queues and improve onsite security by disabling the possibility of buying alcohol if the customer is underage for example.
  • RFID systems only track or register those transactions when the user tap the chip to a electronic device, the RFID solutions used at events can’t track where users are in every moment and all the information is anonymous.
  • RFID solutions eliminate fraud and provide operational efficiency at bars as the two things that take most of the time when buying stuff are eliminated: giving change and internet connections with card machines.
  • RFID wristbands and cards can easily be branded with sponsors logos and add information about the festival.

Please feel free to share your opinion and keep the debate going about these two technologies used at events.

One weekend, 4 countries, 2 continents…

Growing pains aren’t always painful. We’re proud to say that this weekend, we are deploying four events in four different countries across two continents. It’s a Happy Halloween for us indeed!

Starting in order of time zones, we will be deploying our Instant Cashless solution at Day of the Dead Australia Warehouse Project, in Melbourne. Following the success of the Sydney edition 1 week ago, we will continue to offer a great experience down under at our second Australian delivery.

Detonate Festival in the UK is following suit in the cashless revolution, offering their 5,000+ customers the benefit of shorter queues, faster transaction processing at bars, and increased security with our instant cashless solution.

Brunch Electronik, in Barcelona has added a Halloween edition to their popular event and continue to enjoy the benefits of our Instant Cashless system as they’ve done with all their Brunch and Piknic events in 2015. Increased spend, faster transactions and full visibility and transparency into their operations.

Finally, after our successful deployment at Kappa Futur Festival this summer, the promoters from this event have decided to implement Instant Cashless to their 15,000+ festival, Movement, in Turin this Halloween.

Glownet’s cashless revolution continues to grow, and our team is getting stronger, leaner and more experienced!

Announcing Glownet and Yumiwi Partnership

Glownet Yumiwi

This fall, Glownet and Yumiwi, two Event technology start-ups, announce their global partnership, offering a complete suite of RFID technology solutions to the live event industry that is revolutionising the market.

Both tech companies, born from on the ground experience and based in Europe, have completely integrated their solutions and joined forces to fully enhance promoters, brands and festivalgoers experiences.

Glownet is one of the leading RFID service providers to the live events industry, principally focusing on music festivals. The business provides promoters with check-in/accreditation and access control, cashless payments and staffing and security solutions using the latest RFID technology, delivered over an Android-based platform. In just two years Glownet has gained significant traction by deploying its solutions to 70+ music festivals in 13 different countries, boasting a hugely successful 100% cashless delivery to all 60,000 attendees at Sónar Festival in Barcelona this past June.

Yumiwi has revolutionised the way brands and attendees interact with each other at a festival and successfully activated 100+ events with some of the biggest brands in the industry. Yumiwi has begun to export their solutions to other countries in Europe, Latin America and making the jump to Silicon Valley. Their Award Winning Real Time Dashboard gives brands the ability to understand the attendees behaviour with their brand, giving brands powerful key data points, analysing their KPI’s and measuring a real ROI at their event. The system allows festivalgoers to document and amplify their experiences through their social media channels, providing a value exchange between brands and users that can be measured through the use of Warm Data. Yumiwi has delivered more than 85 million brand impressions, which have generated more than 500,000 interactions with a 75% social media opt-in rate.

Along with a strong relationship, they’ve gained solid traction together and shared successes. Most notably, both companies offered immense amplification results to the world’s biggest music streaming service, Spotify. The RFID technology proposal to amplify the user experience took place at Bilbao BBK Live, one of the largest music festivals in Spain. Glownet and Yumiwi proposed the idea and creative concept, working hand-in-hand with Spotify to develop the initiative. Branded the Spotify Experience, it offered new engagement avenues to the target audience at the event, which attracted more than 45,000 unique visitors per day.

As a result of this impressive outcome and a mutual respect for a shared vision, Glownet and Yumiwi will work collectively to offer the most tangible, easy-to-use and seamless solutions to live events around the globe.

The solution suites will include:

  • 15-40% increase in spend per customer
  • Faster Transactions
  • Reduced Processing Times
  • Increased Efficiency in Operations
  • Elimination of Theft
  • Real-Time Reporting
  • Social Media Engagement
  • ROI and KPI Tracking
  • Lead Collection and Management
  • Attendee Behaviour
  • Brand Amplification

For further information please contact sales@glownet.com or sales@yumiwi.com

GMF 2015 Partners with Glownet

Glownet is happy to announce that we will be partnering with Gibraltar Music Festival to offer our fully cashless solution as our 36th event for the 2015 season. Graduating from last year’s token currency, GMF will be implementing our cutting edge cashless system at their two day festival with an estimated 15,000 festival-goers per day.

GMF will benefit by faster transaction times, increased security due to the reduction of cash on site, and a live reporting suite, which will enable them to make quick decisions on the fly such as real time drink promotions. Our robust post event reporting tool will allow the festival to make smart decisions for future events and increase efficiencies across the entire festival by being able to clearly see and analyze data which archaic token systems cannot offer.

Our network independent cashless solution will not only benefit the festival organizers, but will also grant festival-goers the opportunity to fully enjoy the main thing they come for; the music. By “wearing a wallet” on a wrist, personal security is increased, thus giving festival-goers peace of mind to let loose and enjoy themselves. Our solution has also proven to decrease queues which allows a guest to quickly visit any bar or vendor, as often as they’d like without the headache of waiting in long lines and missing out on the great music that will be lined up at GMF.

We can’t wait to roll out at GMF, which we’re happy to announce will be the 12th country in which we’ve deployed our solution. September 5th and 6th can’t come soon enough! We’re sure this will be another exciting partnership and great delivery.GMF Photo

Sónar is Going Cashless

Glownet will be partnering with Sónar on 18 to 20 June in Barcelona to provide their festival-goers with a completely cashless festival made possible by our RFID technology.

Since its induction in 1994, Sónar has been on the cutting edge of both music and technology. This is why we’re excited that they’ve trusted Glownet to provide cashless RFID solutions and take their festival experience to new heights. We will be partnering with them at both the day and night events.

Our cashless RFID system offers an array of benefits to the festival and festival-goers. Festival-goers will benefit from reduced queues, faster service across all bars and vendors, and peace of mind by being able to wear and safely keep track of their wallets. The festival will experience a higher level of security by cutting down on cash points and concentrating them at centralised top-up stations where guests can add credit to their wristbands. Since Glownet will be servicing the entire festival, festival-goers will be able to use any credit topped-up during the day at the night portion as well. At the end of the event, Glownet enables promotors to provide festival-goers with refunds for any remaining credits, an offering which is lacking in other festival currencies like tickets and tokens.

We are thrilled to contribute our solutions to Sónar’s long-standing record of innovation, as it continues to blaze ahead of the music festival industry.

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