Great Australian Beer Festival
19 May 2017
It all started in 2011 with a question. “What if we could convince the country’s most exciting craft breweries to all brew and release a brand new beer on the same day at the one event?” thought both Steve Jeffares and Guy Greenstone. This is how the Great Australian Beer Festival (GABs for short) was created.
Six years later and 700 new craft beers made the GABS has become one of the most recognized food and beer festivals in the world. With more than 5,000 attendees in the latest edition, festival goers were invited to drink beer, watch music groups and seminars, attend photography and sculpture exhibitions, GABs 2017 aimed to celebrate the creativity behind beer.
GABs partnered with Glownet to digitalise their event with the addition of cashless features, access control and business intelligence data to enhance the experience for their guests. The RFID wearables allowed customers to seamlessly purchase products and access areas such as VIP with ease creating without doubt a better experience.
With GABs aggressive growth, who knows what to expect in the next editions. With its start in Melbourne and a quick expansion to Sydney and Auckland, GABs has set a new precedent of what is a quality beer and food event.