25-28 January 2018
Absolut took over the weekend in Madrid with their concept party “Absolut Manifesto”. The three day event was created to celebrate freedom of love, equality and a sustainable future. With collaboration with artists, contemporary art and technology the event demonstrated how a globalised world could lead to a prosperous future.
Glownet partnered with Absolut to deliver an unforgettable experience. With cashless payment solutions, access control tools and business intelligence reports, Absolut was able to optimize the performance of their event. This event proved useful to the brand as they were able to try out new products and measure their success due to the intelligent data captured.
With an intimate gathering of just 3,000 people, Absolut Manifesto and Glownet were able to deliver a smooth customer experience for guests as they were able to enjoy shorter queues and faster transaction speeds.