Here at Glownet, we truly value knowledge and truth. As two pillars of our core values, we strive to seek both knowledge and truth on a daily basis. Whenever we see the opportunity, we like to help others get informed and learn as well, and as subject matter experts in RFID, it’s especially important for us to help get the word out on this new technology.
One of our very own Business Development Managers, Izan Coomonte, recently read an article (referenced in the post) on Event Industry News, where there was some miscommunication regarding the differences and benefits of RFID vs Barcodes. The below post is his response to that article. We hope to be able to shed some light and clear up some miscommunications.
Reviewing the value of RFID vs Barcode technologies at your event
written by: Izan Coomonte
Following the debate about weighting up the opportunities of implementing RFID systems at events and music festivals, I recently read an article in one of the well known music industry portals Event Industry News that talked about the pros and cons of RFID and Barcode technologies where I found certain points that I disagree with.
As I believe there is a little bit of confusion between the differences and benefits of each of the technologies and that I find the subject really interesting for all major players in the industry, I want to give my personal opinion about this particular article named “RFID vs Barcodes” and follow the valuable debate about the usage of both technologies.
In order to clarify and simplify this post, I will give a brief overview about both technologies and then I will briefly go over the points mentioned in the article.
HIGH LEVEL OVERVIEW RFID VS BARCODES:
- Only read capability. Can’t write information to a barcode.
- Low durability, easily damaged or removed. Can’t be read if dirty or under the sun.
- Low security, easier to counterfeit or replicate.
- More than just reading. Ability to read, write, modify, and update. Works 100% offline as the information can be stored in the RFID chip and be read by other device.
- High durability, resistant to very harsh environments.
- High security, difficult to replicate as data can be encrypted and password protected.
ADVANTAGES OF RFID VS BARCODE TECHNOLOGIES APPLIED TO EVENTS:
- Barcodes can’t work offline, this means you can’t credit a barcode at point A and then spend at point B, you would need a really expensive network.
- RFID can work 100% offline as the information can be stored in the RFID chip, this makes RFID systems robust and secure to be implemented in an event.
- RFID systems require a slight higher investment but the ROI is guaranteed by obtaining an increased spend per customer, intelligent information that lead to make smarter decisions and new revenue streams with third parties such as sponsors.
- RFID solutions aim to enhance customer experience by reducing queues and improve onsite security by disabling the possibility of buying alcohol if the customer is underage for example.
- RFID systems only track or register those transactions when the user tap the chip to a electronic device, the RFID solutions used at events can’t track where users are in every moment and all the information is anonymous.
- RFID solutions eliminate fraud and provide operational efficiency at bars as the two things that take most of the time when buying stuff are eliminated: giving change and internet connections with card machines.
- RFID wristbands and cards can easily be branded with sponsors logos and add information about the festival.
Please feel free to share your opinion and keep the debate going about these two technologies used at events.